Outdoor marketing is where the company places ads instead of the internet, social media or tv, they use billboards or trucks for advertisements
Main Points:
Getting a billboard in the middle of nowhere is useless compared to one in Times Square, New York
With trucks and billboards, it can be helpful for the company if you are selling a type of food, for the person driving has a chance to pick up groceries then if they were are home
Small businesses have trouble with outdoor advertising, but bigger, more well know companies do much better is revenue